Digital marketing trends in 2016. So, what are some of the digital marketing trends in 2016 what will play a key role for your organization? As digital marketing is constantly evolving in terms of new tools, new social platforms, channels and new technology, it can be a daunting task to keep up with all the digital media buzz and latest technological developments. However, we’re keeping a close eye on what’s happening and where we see the best investment for your digital marketing budget in 2016 to make sure that your brand strategy and execution provides measurable results. As the new year has started, here are 5 areas to focus on:
- Mobile optimisation: With the release of Google Mobile Algorithm in the spring 0f 2015, it is clear that mobile optimisation is key in achieving good rankings in SERPS, and a long term commitment to having responsive website design that adhere to a variety of devices from laptops, tables and mobile phones. If your site is not mobile ready, you’re missing an incredible amount of traffic and opportunities.
- Video advertising: the main obstacle of this is cost. However, with more and more people watching YouTube each day, it provides a tremendous opportunity to take advantage of an existing channel and target market to your audience. Video production can now be done at a fraction of the cost with new technology available. Don’t neglect this channel as it is one of the most engaging digital medium for 2016.
- Relevant Content: content that is up to date, that will inform, engage and is shareable will still prove to be key with brands that build trust with their existing and potential new customers. In 2016 we’ll be seeing a move towards engaging and educating vs hard selling.
- Wearable technologies: how do we market to a target market that loves wearable technology? Is the content relevant? This is one of the main areas in 2016 that needs to be considered. Having a constant message across all platforms (main website, social, mobile and wearable) rests on having proper content that is relevant and useful otherwise, companies will loose customers’ interest. This is one of the digital marketing trends to watch for as it will become critical in the upcoming years.
- Relationship marketing: as mentioned above, this year is about building communities, showing trust, demonstrating knowledge and information that helps a customer with their current needs and wants. Forming these relationships are key as it provides a vehicle to learn directly from your customers: their likes, dislikes and how you can provide more value.
Digital marketing trends in 2016 do not vary drastically from what we’ve seen last year however, more emphasis will be placed on mobile optimisation, video marketing, relevant and informative content, wearable technology and relationship marketing. In addition, we are also seeing programmatic advertising involving as discussed in our earlier article on digital marketing for the retail business market segment. Should you require any help with your digital marketing efforts, contact us today. We’ll be happy to help you achieve your digital marketing efforts and overall business results.