How to optimize for Google Feature Snippets
SEO is a critical part of your digital marketing strategy and execution. It is more than just writing content. It’s knowing how to write content. This makes a large difference in that, it drives your time, budget and revenue. SEO can get very technical but this article is not about that. It’s about our ability to deliver results.
If you’re not familiar with Google Feature Snippets, here’s a brief definition of it:
“Google’s search results sometimes show listings where the snippet describing a page comes before a link to a page, not after as with our standard format. Results displayed this way are called “featured snippets.” You might find featured snippets on their own within overall search results, within the “People also ask” section, or along with Knowledge Graph information.
We display featured snippets when our systems determine this format will help people more easily discover what they’re seeking, both from the description about the page and when they click on the link to read the page itself. They’re especially helpful for those on mobile or searching by voice.
How Google Feature Snippets work: featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. “
We were able to achieve Google Feature Snippet for one of our sites that we own and operate. This example outlines a popular product review. The page ranks 1 out of 627,000 results based on Google Canada search, as outlined above.
We wanted to showcase this so that if you’re looking at gaining organic traffic for your business, we can certainly help. This is not the first time that we’re able to rank high (page 1) but we wanted to once again showcase our ability for results. If you’re interested in how to optimize for google feature snippets, please contact us today for a brief chat.